Educational background

BA Business Administration, Beirut University College

Professional background

With over 30 years of experience in the areas of marketing, advertising and strategic brand management across many industries in the MENA region, Eddy is the Founder & CEO of Sharper Edge Premium Training. Served as Managing Director for Leo Burnett Levant and Manning Selvage and Lee Levant, Group CMO for Dubai Holding, The Executive Office of Dubai and Dubai Development and Investment Authority and finally Vice president for HorizonFCB Gulf, delivering award winning performance for those organizations he led. Being an astute negotiator and an experienced presenter Eddy combines those acquired skills with his corporate experience to transfer knowledge in a practical and hands on way.

En GardE focus

Presently based in Beirut, Eddy runs En GardE seminars in Dubai, Bahrain and Kuwait.